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2019年3月27日星期三

What Isn’T An Advergame

We have already discussed the idea of advergames here at GAMING CONCEPTZ (you can check it here and here). On the other hand, it is also important to contextualize what cannot be considered an advergame.

We've already explained that an advergame is an advertising piece of campaign that : requires planning and an interface that puts together a brand/product/service and the gameplay

In this context, an advergame is not a ready-made game that one can simply insert a logo or a company's feature. In the following hypothetical example below, we see the interface of the classic Pac-Man game with elements from McDonald's brand. To insert these elements on the gaming interface does not make this game an advergame; there is no strategic view or branding planning, we only notice elements scattered in a videogame screen.



According to Cavallini (2006), the notion of advergame – a neologism formed from the juxtaposing of the words "advertising" and "game" – could be described as a marketing strategy that uses games, mainly electronic, to advertise brands and products. That includes a large range that goes from complex games that are developed specifically for advertising purposes to common casual games – much more complex than to only insert a logo in a classic gaming interface.


Reference:

CAVALLINI, Ricardo. (2006). O marketing depois de amanhã. São Paulo: Digerati Books.

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Schedule

Every year, I am made out to be a liar after not following through with the games I say I will play. My plans change over the course of a year, so I'm sorry I can't stick to my original game plan.

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My left thumb is healing well I think. My hands have gotten very beat up over the past few weeks, so I've opted not to play any video games since I cut my thumb. I want to play games again! However, I still don't want to use my thumb...



Since I have been meaning to tackle games in the black box NES games, I decided a light gun game is the way to go until my left hand it healed. So let's see what I can do with Duck Hunt!
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